Three days ago, I wasn’t sure any of this made sense.
Why buy another domain?
Why create 6B Advisory?
Why reorganize everything when I’m still the same person doing the same work?
It felt like a lot of effort to change labels.
Then I built it.
The surprising part wasn’t the website.
The surprising part was what happened afterward.
Traffic increased almost immediately.
People started finding pages.
Reading.
Clicking.
Exploring.
Not because I became someone different overnight.
Because the work finally made sense from the outside.
That was the missing piece.
Not capability.
Not experience.
Not credentials.
Congruency.
The pieces finally fit together.
For years I’ve told myself I wasn’t a website designer.
That’s technically true.
I don’t design websites for a living.
But I’ve spent decades building learning systems, training portals, resource hubs, knowledge bases, and digital experiences that help people find what they need.
That’s a website.
I was already doing the work.
I was just calling it something else.
The same thing happens in business every day.
People focus on what they don’t have.
More money.
More staff.
More time.
More resources.
More certainty.
Meanwhile, they’re standing on top of capabilities they haven’t fully recognized yet.
That’s the entire premise behind Slingshot Designs.
Use what you’ve already got.
Not because it’s easy.
Because it’s true.
Most organizations aren’t suffering from a lack of resources.
They’re suffering from a lack of visibility.
They can’t see the assets, skills, relationships, and opportunities already sitting in front of them.
Watch a kid build with Legos.
The first attempt is usually terrible.
The second isn’t much better.
But eventually something clicks.
Not because they got new bricks.
Because they learned what the bricks could do.
Complex problem solving works the same way.
Whether you’re building a website, fixing a process, growing a business, or rebuilding your life, the question is rarely:
“What do I need?”
The better question is:
“What am I not seeing yet?”
Sometimes the answer changes everything.
It certainly changed my website.
Slingshot Designs 