Attention Is an Investment

The Cardinal Chronicles featured graphic about attention as an investment and repeated inputs shaping the environment.

More than a decade ago, I made one small decision that taught me something important about attention.

A page called Power of Positivity appeared in my social media feed. I remember thinking, almost mechanically, I know how this works. I know what I am doing wrong, and I know what I need to do differently.

I followed it.

Then I spent several minutes unfollowing things that reliably made me angry, agitated, cynical, or helpless and following things that brought some measure of peace, curiosity, humor, learning, or beauty.

I did not suddenly become positive.

I changed the inputs.

Inputs become environment.

Social platforms make this unusually visible because recommendation systems respond to behavior. What we click, linger on, share, hide, replay, and return to helps shape what appears next.

But the principle is much larger than social media.

People are inputs. Rooms are inputs. News is an input. Music is an input. The conversations we repeat are inputs. The stories we rehearse internally are inputs.

We cannot control every input. We can become much more deliberate about the ones we repeatedly purchase with our attention.

Input Process Output diagram applying systems thinking to attention and information environments
Attention supplies inputs. Repeated inputs shape the process. The output eventually becomes observable.

The Board notices different costs.

Dove checks the human effect. How do I feel after this input? More connected? More compassionate? More frightened? More hostile? More alone?

Owl wants an inventory. What am I actually consuming? For how long? From which sources? How often?

Peacock is deeply involved because attention is social currency. What am I clicking, sharing, amplifying, discussing, and signaling interest in? What keeps pulling me back because it is novel, outrageous, funny, beautiful, or affirming?

Eagle compares days instead of moments. What pattern appears after a week? What kind of environment is being built by accumulation? Which inputs repeatedly produce the same output?

Board of Directors comic about endless scrolling, emotional effects, attention duration, and patterns across days
Meanwhile, inside the Board Room: Peacock calls it research. Owl has been tracking the minutes.

Cardinal asks:

Does this information environment support where I am trying to go?

Changing the feed is not denial.

There is a difference between refusing reality and refusing to consume the same distress signal forty-seven times.

We need enough information to remain oriented. We do not need to donate unlimited nervous-system capacity to every source competing for engagement.

Attention is finite. That makes allocation a leadership decision.

Field Work: run a seven-day input audit.

The Seven-Day Input Audit below is available to free Slingshot members.

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